Have you ever wondered how much flavor you should use for your lip balms?
This is a frequent question we get from lip balm makers, and it’s a good one. Taste is a tricky thing, being part smell and part actual taste. You know how it’s hard to taste things when your nose is stuffed up? That’s because you need that nose to give you the scent part of the flavor of something. Remove that piece of the flavor, and you’ll lose a lot. But if the scent is the only factor at play in a flavor, the taste will be lacking. This is why our flavor oils are formulated for taste first and scent second.